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: DN Journal can not vouch for domain sales reported before we started tracking and verifying aftermarket sales in late 2003. Many of the sales reported prior to that were not cash deals (payment was often made, at least partially, with stock that declined dramatically in value) and some of the reports were simply bogus. Since no one was checking, it was something some unscrupulous people would do in an effort to pump up the perception of value in a keyword string or TLD  they had a financial interest in.

We track sales of domain names only - not developed website domains as the value of the name only cannot be separated from other developed assets such as sales of products or services, customer lists and the cost of the development itself which can be considerable (just as building a home on an undeveloped lot in real estate it).  

The chart was updated February 4, 2015 and will remain current until another sale occurs that is large enough to break into this elite list. That will not happen often as publicly reported sales at this level are not common occurrences. 

Editor's Note: In February 2015 we reported that 360.com had been sold with China's Qihoo Technology buying the domain from Vodafone. While a number of sites have reported the domain sold for $17 million (citing anonymous sources that may or may not be credible) that has not been officially confirmed by the buyer, seller or any other party directly involved in the sale. Until it is we will not be able to chart the sale (even though we think that given the quality of the domain and the deep pockets of Qihoo it is quite possible it did sell for the $17 million figure being bandied about, or something close to it).  

The 20 biggest cash domain sales ever reported by DNJournal.com

 1. Sex.com


   11. MI.com


2. Fund.com


 12. Whisky.com


3. Porn.com


13. (tie) Sex.xxx


 4. Porno.com $8,888,888

13. (tie) Vodka.com


5. Diamond.com


15. Shopping.de


6. Z.com


16. CreditCards.com


7 Slots.com


 17. KK.com


8. Toys.com


 18. Social.com


9. Clothes.com


19. Investing.com


10. IG.com


20. Youxi.com


*Shopping.de sold for €1,960,000 in 2008. The dollar equivalent at that time was $2,858,945.